2026-02-20 · Job posted on 2026-02-20 in TorontoToronto · Full Time · This is a Full TimePermanent · Permanent position. Salary: $68,000$79,500 CAD AboutOther. Other.israisingthebarinCanadianadvertising,settinganewstandardforaccountability,transparency,andopportunity. WereaprivatelyownedToronto-basedteamof50,ledbyasmallgroupofindustryveterans.RecognizedontheGlobe&MailslistofCanadasTopGrowingCompanies,wereinanexcitinggrowthstageandhiringkeypeopletohelpusgetthere. OurHQisstepsfromUnionStationinToronto,withanotherofficenearParliamentHillinOttawa.Weoperateonahybridmodel,within-persontimetypicallylimitedtoonboardingandtraining,teamcollaboration,andkeyclientmeetings. AbouttheRole AsaSeniorAssociate,PaidSearch,youownperformanceoutcomesacrossaportfolioofpaidsearchaccounts.Youleadday-to-daystrategyandoptimization,translateperformancesignalsintoclearactionplans,andensurecampaignsdeliveragainstbusinessobjectives. Youoperatewithstrongautonomy.Youaretrustedtomakeoptimizationdecisions,managepacingandrisk,andelevateperformancequalityacrossaccounts.YoualsosupportthedevelopmentofAssociatesandJuniorAssociatesbyprovidingguidance,feedback,andcontext. Thisroleisidealforsomeonereadytomovebeyondexecutionintotrueperformanceownership. Whatyoullown Performancestrategyandoptimization Ownend-to-endmanagementofpaidsearchcampaignsacrossGoogleAdsandMicrosoftAds. Setandevolvetestingroadmapsacrossbidding,structure,audiences,creative,andlandingpageinputs. Translatebusinessobjectivesintochannelstrategy,KPIs,andoptimizationpriorities. Proactivelyidentifyrisksandopportunitiesbeforetheyimpactperformance. Performanceaccountability Managebudgetpacing,forecasting,andallocationacrossaccounts. DriveimprovementsinCPL,CAC,ROAS,andothercoremetricsalignedtoclientgoals. Ensurecampaignstructure,tracking,anddataintegritymeetqualitystandards. Maketimely,high-confidenceoptimizationdecisionswithinscope. Insightandcommunication Leadperformanceanalysisandclearlyarticulateinsights,trade-offs,andrecommendations. Contributetoclient-readyreportingnarrativesthatconnectplatformperformancetobusinessoutcomes. PartnercloselywithClientServiceandMediaStrategytoalignsearchplanswithbroaderchannelstrategy. Qualityandteamenablement RaisethebaronQA,documentation,andprocessdiscipline. ProvideguidanceandfeedbacktoAssociatesandJuniorAssociatesonbuilds,optimizations,andanalysis. Modelstrongjudgement,prioritization,andthoughtfulAIusageindailywork. Whatyoubring Requirements Experiencemanagingpaidsearchcampaignswithdemonstratedownershipofperformanceoutcomes. StrongworkingknowledgeofGoogleAdsandMicrosoftAds,includingstructure,biddingstrategies,audiencelayering,andtestingframeworks. Provenabilitytointerpretperformancedataandconvertinsightsintoclearaction. Experiencemanagingbudgetsandpacingwithminimaloversight. Clearandconcisecommunicatorwhocanexplainperformancetrendsandstrategicshiftstointernalstakeholders. Highattentiontodetailwithconsistentaccuracyacrossbuilds,optimizations,andreporting. UsesAItoolsresponsiblytoimproveefficiency,quality,andanalyticaldepthwithinscope. Nicetohave Experienceworkinginanagencyenvironment. Exposuretocross-channelplanningorintegratedcampaignstrategy. Experiencesupportingormentoringmorejuniorteammembers. FamiliaritywithanalyticsplatformssuchasGA4orotherattributiontools. Compensationtransparency Compensation is based on experienceShort Description: Salary: $68,000$79,500 CAD AboutOther. Other.israisingthebarinCanadianadvertising,settinganewstandardforaccountability,transparency,andopportunity. WereaprivatelyownedToronto-basedteamof50,ledbyasmallgroupofindustryveterans.RecognizedontheGlobe&MailslistofCanadasTopGrowingCompanies,wereinanexcitinggrowthstageandhiringkeypeopletohelpusgetthere. OurHQisstepsfromUnionStationinToronto,withanotherofficenearParliamentHillinOttawa.Weoperateonahybridmodel,within-persontimetypicallylimitedtoonboardingandtraining,teamcollaboration,andkeyclientmeetings. AbouttheRole AsaSeniorAssociate,PaidSearch,youownperformanceoutcomesacrossaportfolioofpaidsearchaccounts.Youleadday-to-daystrategyandoptimization,translateperformancesignalsintoclearactionplans,andensurecampaignsdeliveragainstbusinessobjectives. Youoperatewithstrongautonomy.Youaretrustedtomakeoptimizationdecisions,managepacingandrisk,andelevateperformancequalityacrossaccounts.YoualsosupportthedevelopmentofAssociatesandJuniorAssociatesbyprovidingguidance,feedback,andcontext. Thisroleisidealforsomeonereadytomovebeyondexecutionintotrueperformanceownership. Whatyoullown Performancestrategyandoptimization Ownend-to-endmanagementofpaidsearchcampaignsacrossGoogleAdsandMicrosoftAds. Setandevolvetestingroadmapsacrossbidding,structure,audiences,creative,andlandingpageinputs. Translatebusinessobjectivesintochannelstrategy,KPIs,andoptimizationpriorities. Proactivelyidentifyrisksandopportunitiesbeforetheyimpactperformance. Performanceaccountability Managebudgetpacing,forecasting,andallocationacrossaccounts. DriveimprovementsinCPL,CAC,ROAS,andothercoremetricsalignedtoclientgoals. Ensurecampaignstructure,tracking,anddataintegritymeetqualitystandards. Maketimely,high-confidenceoptimizationdecisionswithinscope. Insightandcommunication Leadperformanceanalysisandclearlyarticulateinsights,trade-offs,andrecommendations. Contributetoclient-readyreportingnarrativesthatconnectplatformperformancetobusinessoutcomes. PartnercloselywithClientServiceandMediaStrategytoalignsearchplanswithbroaderchannelstrategy. Qualityandteamenablement RaisethebaronQA,documentation,andprocessdiscipline. ProvideguidanceandfeedbacktoAssociatesandJuniorAssociatesonbuilds,optimizations,andanalysis. Modelstrongjudgement,prioritization,andthoughtfulAIusageindailywork. Whatyoubring Requirements Experiencemanagingpaidsearchcampaignswithdemonstratedownershipofperformanceoutcomes. StrongworkingknowledgeofGoogleAdsandMicrosoftAds,includingstructure,biddingstrategies,audiencelayering,andtestingframeworks. Provenabilitytointerpretperformancedataandconvertinsightsintoclearaction. Experiencemanagingbudgetsandpacingwithminimaloversight. Clearandconcisecommunicatorwhocanexplainperformancetrendsandstrategicshiftstointernalstakeholders. Highattentiontodetailwithconsistentaccuracyacrossbuilds,optimizations,andreporting. UsesAItoolsresponsiblytoimproveefficiency,quality,andanalyticaldepthwithinscope. Nicetohave Experienceworkinginanagencyenvironment. Exposuretocross-channelplanningorintegratedcampaignstrategy. Experiencesupportingormentoringmorejuniorteammembers. FamiliaritywithanalyticsplatformssuchasGA4orotherattributiontools. Compensationtransparency Compensation is based on experience