For more than 80 years, adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products that are available in virtually every country of the world. Our strategy is simple: harness our passion to innovate, continuously strengthening our brands and products to improve our competitive position and financial performance. The activities of the company and its approximately 170 subsidiaries are directed from our headquarters in Herzogenaurach, Germany. The company also operates creation centers and development departments at other locations around the world; these correspond to specific business activities.