L’Oréal is world leader in beauty products. Created in 1909 by Eugène Schueller, a visionary chemist with a tremendous entrepreneurial instinct. For the past century, L’Oréal has pursued a tireless quest: respond to desire for well-being of millions of men and women and give every person the right to beauty by making it accessible. L’Oréal key numbers (2012): - €22.5 billion consolidated sales - 611 patents registered - across 130 countries - 72,600 employees - 27 Intenational Brands Awards and Recognitions: - “World’s Most Ethical Companies” by Ethisphere Institute - One of the 50 “Most Admired Companies” by Fortune Magazine for 2010 - One of the 50 most attractive employers by Universum for 2010 5 Operational Divisions within L’Oréal: - Consumer Products: High technology products at competitive price distributed through mass-market retailing channels. - Professional Products: Portfolio of brands that meet the requirements of hair salons . - Luxury Products: Prestigious brands which offer customers products and premium service in department store, specialty stores and travel retail outlets. - Active Cosmetics: Dermo-cosmetics products sold in pharmacies and specialist retailers and supported by advice from pharmacists and dermatologists. - The Body Shop: Naturally inspired and fairly traded products sold in Body Shop stores throughout the world.